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Pinterest — Case Study
This case study focuses on improving the overall Pinterest mobile experience by simplifying content discovery, improving visual hierarchy, and making user interactions feel more intuitive and engaging.
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Role and Timeline
Product Designer
8 weeks (Q3—2025)
Team
Navfal, Product Head
Bhagyashri, Product Manager
Aayush, iOS Developer
Responsibilities
UX Research
User Flow Creation
Wireframing
Design System
Visual Design
Prototyping
UX Microcopy
Tools Used
Figma, Primary tool
Framer, Website development
Lottie files, Animation
ChatGPT, UX Copywriting
The Problem
Many users scroll endlessly without taking action because the experience feels visually crowded and overwhelming.
01
Information overload while
browsing
Time consuming processes centered around spreadsheets and e-mail communication.
02
Too many competing visual elements on the home feed
An acceleration in remote work and SaaS opens
03
Limited personalization clarity
Headcount & Expense Planning, Collaboration, Business Plan
04
Difficulty discovering relevant content quickly
An acceleration in remote work and SaaS opens
05
Inconsistent spacing and hierarchy
Headcount & Expense Planning, Collaboration, Business Plan
06
Confusing collection and save interactions for new users
An acceleration in remote work and SaaS opens
Design Goal
The goal was to create a cleaner and more focused Pinterest experience that:
01
Improves content discoverability
Time consuming processes centered around spreadsheets and e-mail communication.
02
Reduces visual clutter
An acceleration in remote work and SaaS opens
03
Helps users organize ideas faster
Headcount & Expense Planning, Collaboration, Business Plan
04
Makes browsing feel effortless
An acceleration in remote work and SaaS opens
05
Enhances interaction clarity
Headcount & Expense Planning, Collaboration, Business Plan
06
Creates a more premium and modern visual experience
An acceleration in remote work and SaaS opens
Wireframing
During the wireframing phase, I explored:
01
Cleaner feed layouts
Time consuming processes centered around spreadsheets and e-mail communication.
02
Better spacing systems
An acceleration in remote work and SaaS opens
03
Simplified interaction patterns
Headcount & Expense Planning, Collaboration, Business Plan
04
Improved card structures
An acceleration in remote work and SaaS opens
05
More readable typography hierarchy
Headcount & Expense Planning, Collaboration, Business Plan
The goal was to make the experience easier to scan without overwhelming users.
Closing Note
Pinterest is already a powerful inspiration platform. This redesign explores how thoughtful UX decisions, cleaner interfaces, and stronger visual systems can make discovery feel even more seamless and enjoyable.
The project reflects my approach to product design:
Creating simple, human-centered experiences through clarity, usability, and attention to detail.
© 2026 Sujat Sayyed. All rights reserved.